Situated atop the LA hills, the Griffith Observatory is one of Los Angeles’ most important science learning centers. Being in a big city with big name museums, the Griffith needed a refresh to attract a wider and younger audience, and become another main attraction for the city.
The website was redesigned to make the observatory appear as an attraction for exploration instead of just a learning facility. The website now focuses on the exhibits and events, grouping them in to different categories in order to simplify navigation for the user based on their interest.
The site was designed in a modular fashion allowing it to be easily understood and updated for future content. Large imagery is used throughout the page creating various interest points for the viewer. A bright red-orange was used to highlight CTAs throughout the page, complementing shades of dark blues. The typeface Freight was used for its large versatile family that would support the observatory in both printed and web applications. Limiting the typographic palette allowed for greater consistency to be created as the in-house team executes any future graphics.
